Ecommerce Credit Card Processing: What Does a Business Need To Get Started?-ecommerce

Ecommerce is the fastest growing method for earning profits among businesses. Consumers pay with a credit card to receive the convenience of a secure transaction online and processing these payments is not difficult when a business has a dependable provider backing them up. Ecommerce credit card processing is accomplished by combining various channels such as banks, gateways, and merchant services. Five main factors contribute to the success of accepting credit payments online. A business must first acquire a merchant account from a bank. The bank also designates a clearing house for processing each transaction. Gateways provide communication between the bank and the clearing house. Brokers are an optional choice to businesses and can play a significant role in the process as well. Security must be intact to protect all involved parties and when all ducks are in a row, ecommerce transactions become very beneficial to web-based business expansion.

A Credit Card Merchant Account is Essential for Electronic Transactions

A bank or third party provider can supply the needed credit card merchant account. Both require an application to be filled out for qualification. A typical financial institution may not accept the application if a business poses too much risk and even if they do accept the application, fees may be much higher than those charged by a third party. It is a good idea to research all options before making a decision on any account provider. In a situation where a local institution rejects the application it may be necessary to call for a broker. Brokers charge a fee for the account services and their reputation should always be checked because some are not reliable. The main job of a broker is to find a suitable bank to set up the account and provide all necessary items for processing.

After the credit card merchant account has been created, a clearing house may be contracted to handle online customer transactions. Clearing houses verify the card information and available funds. They are not paid directly by a business but are a vital component in the overall process. The gateway is used to send the transaction to the clearing house. It can be a card swiping machine, software, or a real-time website. Swiping machines are very common these days; however, a business may not be as familiar with the other two gateway forms. Desktop software is typically used in settings where payments are accepted by phone, mail, or online. Businesses do not physically handle the card in these processing situations. Instead a merchant will enter the payments by hand into the software when needed. The clearing house receives a list of entered transactions. Two lists are returned showing both good and bad transactions. Real-time gateway sites check the provided card while the customer is still completing the payment process. A special setup may be needed in order to use this setup through an Internet Service Provider. Information is sent to a separate website to be verified in real time. Standard HTML supports this type of gateway; however, some shopping cart programs will not. A business must be very particular when choosing the gateway and provider for ecommerce credit card processing.

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