In order to successfully establish a business presence online, one should take care to choose the best CMS for themselves. By selecting the right CMS fit for yourself, you will be maximizing your own potential and benefits while ensuring that you are able to produce the best quality website you can. This is even more crucial for users who plan on creating online stores. If you are searching for a CMS to use, a good recommendation would be Shopify. Taking a closer look at the features they have made available to users can further solidify their presence as one of the best CMS solutions available:
Search engine optimization is an ideal requirement for all website owners. This essentially helps improve their search engine result ranking and visibility, thereby drawing more viewer traffic as well as customers. Shopify comes with SEO features, even in their basic packages, and several other integrated SEO tools. This essentially helps website owners appeal to search engines with ease while they spend time working on other features on their website.
2. Web Hosting
Website owners wouldn’t have to worry about web hosting either since web hosting is essentially taken care of. Shopify actually helps eliminate the hassle of having to maintain the software program, manage payment gateways, or even maintain site servers. You won’t have to pay for hosting either since all essential functions requiring technical expertise are handled. This saves up much of your resources and allows you to run your business with ease. For start-ups who are looking to get started, this is the best possible solution.
Shopify is capable of handling security compliance, upgrades and hacker protection. This prevents data or hacking breaches, allowing you to focus on raising money and user registration instead. In addition, you will also be given the reassurance of being able to access dedicated support whenever there are problems. For startups who require solutions that do not require further expenses, the support team can provide valuable insight and assistance.
4. Marketing Tools
Shopify is a CMS that is technically built for marketing purposes. Designed to facilitate users with essential marketing tools, Shopify assists users in providing a whole range of services without needing to break out coding as a resort. Some examples of what users can achieve includes setting discount codes, using custom gift cards, integrating social media, setting up product costs, managing inventory and more!
Business owners can also keep track of online store/website progress by relying on Shopify’s analytic tools. Through Shopify’s analytic features, business owners can actually keep track of how their customers located them online, and other essential information that can be used to enhance inbound marketing efforts. In addition, business owners can also rely on targeted email marketing and track affiliate sales through the help of add-ons from the Shopify app store.
6. Content Marketing
Content marketing is a big aspect in terms of ensuring that organic traffic and social shares are consistent. Shopify helps users continue to grow their brand by introducing a built-in blogging software interface. Including features to help with SEO-friendly content blogging, Shopify allows users to consistently produce material with relative ease.
Business owners who own little to no IT knowledge can also easily use Shopify due to its easy customization features. It is extremely convenient and simple when it comes to setting up an online store with Shopify’s interface. Simple guides and instructions are also included to facilitate the whole design process.
When it comes to customisation, there is no need to worry either since Shopify facilitates users with a wide range of comprehensive and beautiful template designs. Some of these templates are free while the rest requires payment with no hidden fees. Users can pick according to their requirements and simply apply the changes they require and they would be able to use their online store!
For business owners who rely on other software tools for help with business processes, Shopify creates an added layer of convenience by allowing integrations with useful tools like WooCommerce and MailChimp, thereby streamlining entire processes and eliminating the trouble of having to individually access different programs.
In order to help improve business progress, Shopify has also enabled mobile features with their app. Business owners can now rely on their app to accept payments, manage their online store while they are outdoors, streamline experiences and more!
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